On the 6th, in the professional volleyball Dodram 2022-23 V-League, which ended with the 5th round of the women’s championship match between Heungkuk Life Insurance and Korea Expressway Corporation, the male and female divisions were clearly mixed.
This season, a total of 266 matches were played: 133 men’s 토스카지노matches (126 regular league matches, 7 postseason matches) and 133 women’s matches (126 regular league matches, 7 postseason matches).
The average number of spectators per game was 2,611 for women, while only 1,610 for men. There were more than 1000 women.
There was also a big difference in the highest number of spectators in a game. The largest number of spectators in the women’s division was 6,125 people who gathered at Samsan World Gymnasium in Incheon on the 6th to watch the 5th game of the championship match between Heungkuk Life Insurance and Korea Expressway Corporation. On the other hand, the highest number of spectators in the men’s division was only 3,504 people who visited the Suwon Indoor Gymnasium on March 26 to watch the second game of the playoff between KEPCO and Hyundai Capital.
Compared to before the Corona 19 pandemic, the difference in experience is felt even greater. Compared to the 2018-19 season, before the Corona 19 epidemic, the number of spectators in the men’s division decreased by 34% from 324,682 to 214,178. In contrast, the number of spectators in the women’s division increased by 38% from 251,064 to 347,267.
The average viewer rating also recorded 1.23% for women, while only 0.62% for men. It was almost twice as high for women. The combined viewership recorded 0.92%, down 0.04% from last year. In detail, the average viewership rose significantly as the regular season entered the playoff/champion match. (Regular season: male 0.57%, female 1.16%, combined 0.86% -> Playoff/champion final: male 1.50%, female 2.29 %, combined 1.89%)
This season’s average viewer rating of 1.23% for the women’s division is the second highest among all V-League average viewer ratings. The 5th game of the championship match between Heungkuk Life Insurance and Korea Expressway Corporation, which took place on the 6th at Samsan World Gymnasium in Incheon, recorded the highest viewership rating of 3.40%, breaking the highest viewership rating in the V-League.
As such, the fact that the women’s division was far ahead of the men’s in viewer ratings and audience mobilization can be seen as the ‘Kim Yeon-kyung effect’. The miracle of the women’s volleyball team, led by Kim Yeon-kyung, advancing to the semifinals at the Tokyo Olympics has had an impact on professional volleyball as well. Fans’ interest skyrocketed this season as Kim Yeon-kyung returned to Korea after completing her overseas life.
On the other hand, relatively few new stars have appeared in the men’s division, and since they have not achieved significant results in international competitions, the phenomenon of fans focusing on the women’s division was more prominent. The fact that Korean Air’s solo system continues for the third season is also having an adverse effect on the men’s box office.